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The Film Collaborative’s Sheri Candler is back, and she wants you to think about your marketing before you worry about distribution. Topics include the importance of goals and focusing on your core audience before you try to “go wide.”

Links mentioned in this episode:

• Who are you trying to reach with your stellar work? - blog entry by Sheri Candler
• Atlanta Film Festival December 2013 Kickstarter Campaign
• The Film Collaborative
• SheriCandler.com